Long-time speedway sponsor Monster Energy is set to continue its long-standing relationship with the sport after becoming the official energy drink partner of the FIM Speedway World Championships for 2022.
Monster Energy has been an integral part of the FIM Speedway family since 2012, sponsoring both the championships and a host of the sport’s top athletes.
Monster Energy and Discovery Sports Events share the same objective to take the FIM Speedway fan experience to the next level and put entertainment at the heart of the show. With their popular Rig Riots, fan giveaways, athlete appearances and much more, Monster Energy entertainment has become an integral of FIM Speedway’s DNA.
Current FIM Speedway Grand Prix riders Tai Woffinden and Fredrik Lindgren are both Monster Energy athletes, along with Polish duo Pawel Przedpelski and Patryk Dudek, and Jack Holder and Dan Bewley, who join the Speedway GP line-up for this season.
Monster Energy’s approach has seen the brand support both speedway athletes at the highest level, and young riders seeking to reach FIM Speedway standard – an endeavour strongly shared by Discovery Sports Events as it launches the SGP2 and SGP3 championships for the sport’s under-21 and under-16 stars.
François Ribeiro, head of Discovery Sports Events, is delighted to extend Monster Energy’s decade-long involvement in the sport. He said: “It’s clear that Monster Energy has a huge passion for FIM Speedway, so it completely makes sense to join forces with them as we take the championships into an exciting new era.
“Monster Energy has always worked tirelessly to entertain and interact with Speedway fanbase, and this truly is a relationship which will benefit the entire community.
“Together with Monster Energy, we have agreed that they will collaborate with us as our official energy drink partner for 2022, no longer as series presenting partner.”
“The Discovery Sports Events team looks forward to working with Monster Energy throughout 2022, and I am sure we are in for a fantastic season.”
Joe Parsons, Director of Special Marketing Projects for Monster Energy Drink Europe, Middle East and Africa, is also pleased to join forces with FIM Speedway once again.
He said: “We are delighted to be working alongside Discovery Sports Events for the 2022 FIM Speedway Grand Prix season, extending our involvement with the series to 11 years.
“We are hugely passionate about supporting speedway and this year we are extremely excited to be the official energy drink partner of the series, as well as sponsoring six full-time SGP riders and supporting them in their quest for success.
“We have always tried to bring the sport closer to the fans, to give them an added dimension of entertainment off-track, and this year will be no different. Fans can expect to enjoy all of the things they’ve become used to from Monster Energy and more, so roll on a brilliant year of speedway in 2022.”
For more information about Monster Energy, please visit: https://www.monsterenergy.com/
Discovery Sports Events