Consolidating and celebrating the long-term partnership between the FIM and Motor Bike Expo (MBE), the international exhibition dedicated to motorcycling that takes place in Verona, Italy, this coming weekend (24-26 January), for the first time the FIM will highlight its global activities with a large stand located in the centre of Hall 6 in the Veronafiere Exhibition Centre where most of the premium motorcycle brands will also be present.
MBE has been a partner of the FIM Awards since 2021 and the fact that the FIM will again be in attendance in Verona this week reinforces the successful experiences that the FIM has enjoyed at previous editions of MBE and the value that it brings to the FIM Awards as a partner.
As well as promoting the FIM Touring and Leisure Commission (CTL) Advantage Card that provides holders with benefits that include customised touring insurance, the FIM stand will also showcase FIM-MOTO.TV where enthusiasts can enjoy live streaming of a variety of events including, but not limited to, the 2025 FIM International Six Days of Enduro (6DAYS®) in Bergamo in August as well as this year’s FIM Flat Track World Championship and FIM Trial World Championship.
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Representing three of the seven FIM competitive disciplines, the stand will display a Zaeta Flat Track machine alongside Andrea Verona’s FIM E2 Enduro World Championship-winning GASGAS and FIM TrialGP contender Matteo Grattarola’s Beta.
Federico Agnoletto, MBE Head of Communications said: "The collaboration with the Fédération Internationale de Motocyclisme is a source of great pride for us and confirms the central role that Motor Bike Expo occupies within the motorcycling world. The FIM’s decision to select our event as one of the main platforms to present its activities and future projects underscores the strength of our synergy and reinforces MBE's position as a key meeting point for motorcyclists and enthusiasts. After concluding the previous season with the FIM Awards in Palma de Mallorca, we are very excited to launch the 2025 season here in Verona alongside the FIM.”
Fabio Muner, FIM Marketing and Digital Director, added: “Motor Bike Expo represents an unmissable opportunity to highlight the wide-ranging and worldwide activities of the FIM in front of a huge and knowledgeable audience. The partnership with MBE is both very exciting and mutually beneficial and I look forward to seeing this relationship continue to grow and thrive.”